Quantcast
ZME Science
  • News
  • Environment
  • Health
  • Future
  • Space
  • Features
    Menu
    Natural Sciences
    Health
    History & Humanities
    Space & Astronomy
    Technology
    Culture
    Resources
    Natural Sciences

    Physics

    • Matter and Energy
    • Quantum Mechanics
    • Thermodynamics

    Chemistry

    • Periodic Table
    • Applied Chemistry
    • Materials
    • Physical Chemistry

    Biology

    • Anatomy
    • Biochemistry
    • Ecology
    • Genetics
    • Microbiology
    • Plants and Fungi

    Geology and Paleontology

    • Planet Earth
    • Earth Dynamics
    • Rocks and Minerals
    • Volcanoes
    • Dinosaurs
    • Fossils

    Animals

    • Mammals
    • Birds
    • Fish
    • Reptiles
    • Amphibians
    • Invertebrates
    • Pets
    • Conservation
    • Animals Facts

    Climate and Weather

    • Climate Change
    • Weather and Atmosphere

    Geography

    Mathematics

    Health
    • Drugs
    • Diseases and Conditions
    • Human Body
    • Mind and Brain
    • Food and Nutrition
    • Wellness
    History & Humanities
    • Anthropology
    • Archaeology
    • Economics
    • History
    • People
    • Sociology
    Space & Astronomy
    • The Solar System
    • The Sun
    • The Moon
    • Planets
    • Asteroids, Meteors and Comets
    • Astronomy
    • Astrophysics
    • Cosmology
    • Exoplanets and Alien Life
    • Spaceflight and Exploration
    Technology
    • Computer Science & IT
    • Engineering
    • Inventions
    • Sustainability
    • Renewable Energy
    • Green Living
    Culture
    • Culture and Society
    • Bizarre Stories
    • Lifestyle
    • Art and Music
    • Gaming
    • Books
    • Movies and Shows
    Resources
    • How To
    • Science Careers
    • Metascience
    • Fringe Science
    • Science Experiments
    • School and Study
    • Natural Sciences
    • Health
    • History and Humanities
    • Space & Astronomy
    • Culture
    • Technology
    • Resources
  • Reviews
  • More
    • Agriculture
    • Anthropology
    • Biology
    • Chemistry
    • Electronics
    • Geology
    • History
    • Mathematics
    • Nanotechnology
    • Economics
    • Paleontology
    • Physics
    • Psychology
    • Robotics
  • About Us
    • About
    • The Team
    • Advertise
    • Contribute
    • Privacy Policy
    • Contact
No Result
View All Result
ZME Science

No Result
View All Result
ZME Science

Home → Health → Nutrition

Food advertised on children websites is unhealthy, study finds

Tibi Puiu by Tibi Puiu
July 12, 2013
in Health, Nutrition

image via www.meaningfulwomen.com
image via www.meaningfulwomen.com

A recent study released by the  Yale Rudd Center found that billions of food and beverage related ads that promote unhealthy products are being served to children visiting popular children’s websites like nick.com or cartoonnetwork.com. This is the first study that assess the content of banner ads and other related media advertising forms targeted on websites that are popular with children.

The researchers analyzed data supplied by comScore from July 2009 through June 2010 to identify popular children’s websites and the food advertisements viewed on those web sites. The ads were classified by food category  and companies’ participation in the food industry’s self-regulatory program, the Children’s Food and Beverage Advertising Initiative (CFBAI). The second degree of classification was made by nutritional value of the advertised products.

Of the 3.4 billion display advertisements for food and beverages served on childern’s websites, three-quarters of the advertisements promoted brands that food companies participating in CFBAI identified as healthier dietary choices for child-directed advertising, yet the products in 84% of those ads had high levels of fat, sugar, and/or sodium. Almost two-thirds of food ads were for sugary breakfast cereals and fast food. Of note, advertised foods that were designated by CFBAI companies as healthier dietary choices appropriate for child-directed advertising were less likely to meet nutrition standards proposed by the government than other foods advertised to children.

Under the CFBAI,  most companies have pledged only to promote healthy dietary foods and beverages for children, be it in the store or on the internet just as the same.  Despite this promise, most of the advertised products on children’s website don’t meet the nutritional standards.

As previous studies of television advertising to children have shown, our findings demonstrate that CFBAI self-regulatory pledges do not protect children from advertising of nutritionally poor foods on children’s web sites,” said Jennifer Harris, the Rudd Center director of marketing initiatives. “Parents may believe that child-friendly sites like Nick.com or CartoonNetwork.com are safe and fun, but one-third or more of all the advertising that children see on those sites are for foods with high levels of sugar, fat, or sodium.”

The study is published online in Pediatric Obesity and was funded by the Robert Wood Johnson Foundation.

Was this helpful?


Thanks for your feedback!

Related posts:
  1. Energy and sports drinks advertised as healthy are nothing but otherwise
  2. Office food might be making you fat and unhealthy, large study concludes
  3. Unhealthy weight responsible for 1 in 4 cases of asthma in obese children
  4. Fast food companies target kids with marketing for unhealthy products
  5. More companies are giving employees food — but it’s often unhealthy
Tags: children

ADVERTISEMENT
  • News
  • Environment
  • Health
  • Future
  • Space
  • Features
  • Reviews
  • More
  • About Us

© 2007-2021 ZME Science - Not exactly rocket science. All Rights Reserved.

No Result
View All Result
  • News
  • Environment
  • Health
  • Future
  • Space
  • Features
    • Natural Sciences
    • Health
    • History and Humanities
    • Space & Astronomy
    • Culture
    • Technology
    • Resources
  • Reviews
  • More
    • Agriculture
    • Anthropology
    • Biology
    • Chemistry
    • Electronics
    • Geology
    • History
    • Mathematics
    • Nanotechnology
    • Economics
    • Paleontology
    • Physics
    • Psychology
    • Robotics
  • About Us
    • About
    • The Team
    • Advertise
    • Contribute
    • Privacy Policy
    • Contact

© 2007-2021 ZME Science - Not exactly rocket science. All Rights Reserved.

Don’t you want to get smarter every day?

YES, sign me up!

Over 35,000 subscribers can’t be wrong. Don’t worry, we never spam. By signing up you agree to our privacy policy.

✕
ZME Science News

FREE
VIEW