I can’t remember the last time I wanted to drink a beer in the shower but now that I think about it, it does sound pretty good.
I can think of few things more self-indulgent than having a delicious, ice-cold beer in a warm shower. With that in mind, a small brewery in Sweden has decided to make the dream a reality, and developed the first shower-beer.
“As a brewer I work long and hard days, and when I come home I’m often covered in malt dust — my girlfriend actually calls me Mr Malty Pants — and the shower is a gateway back to normal society,” Fredrik Tunedal — founder of PangPang brewery — told Mashable.
For starters, the beer is smaller at 18 cl, or less than half a regular beer – this ensures that you can drink it before it starts to lose its temperature and heat up. But it compensates through alcohol content: 10%, more than double what most beers have. So you get the full punch of a beer from a smaller bottle.The flavor is also carefully crafted so that if suds enter the bottle, it doesn’t actually ruin it.
“I made to Shower Beer small enough to keep its temperature during the shower, and strong enough to mentally wash your workday off and get ready for a fresh night out,” Tunedal explains.
“This lets it develop a soapy flavour that in some beers is considered an off flavour, but is just on-point for the Shower Beer. The beer is heavily hopped with citrus, and has a citrussy, soapy, and somewhat herbal profile,” he continued.
Lastly, the beer can also double as conditioner for your hair – so if you can’t finish it, you can make yourself look good in additional to feeling good.
It’s not the first time a shower beer was envisioned, but this seems like the most solid effort we’ve seen so far. The first batch was sold in 1 minute, and future batches will be sold in the UK and U.S. The concept was developed by PangPang in collaboration with a creative agency called Snask.
“We always loved the concept of drinking beer in the shower, so the idea to create a beer that would be drunk while showering was a must,” Snask Founder and Creative Director Fredrik Öst told MUNCHIES. “But we also wanted to create a beer that would kickstart your night, hence a strong but sweet beer that would be sipped in three to four sips while getting ready to the tunes of ‘Dressed for Success!’”
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