Why is snow white?

…because it can’t get a tan.

Climate change will recolor much of the oceans by 2100, MIT research suggests

It’s not good news.

Scientists use nano-ink to 3D print color-changing cup

Talk about a surprising change!

Birds-of-paradise males need more than looks to get a girlfriend

These gals want everything to be just right.

What causes Blood Moons? The same thing that makes skies blue

Spooky!

Birds perceive colors and hues the same way we do

Does this mean we see everything through a bird’s eye view?

Color X-Ray imaging is just around the corner — and we have the photos to prove it

It will make X-rays invaluable in fields it had no place in previously.

Researchers find oldest pigmented biological molecules — they’re bright pink

It’s still pink, after all these years.

Scientists uncover secret color of 200-million-year-old butterfly wings

Butterfly iridescence is really, really old.

World’s first blue chrysanthemums are lab-engineered but look really pretty

More like GMawwww’s.

Why eyes have different colors: a science-based look

Everything you need to know about what makes eyes colored.

How butterflies have such a beautiful colour

They use the most advanced nanotechnology.

Biology imparts us with instinctive color categories — culture only shapes them

Color is hardwired into the brain.

A more limited range of color vision might help predators see through camouflage, research finds

They spy with their little eye…something tasty!

Scientists find a woman that can see 99 million more colors than you or me

Just one extra cell type can make a huge difference.