Quantcast
ZME Science
  • News
  • Environment
  • Health
  • Future
  • Space
  • Features
    Menu
    Natural Sciences
    Health
    History & Humanities
    Space & Astronomy
    Technology
    Culture
    Resources
    Natural Sciences

    Physics

    • Matter and Energy
    • Quantum Mechanics
    • Thermodynamics

    Chemistry

    • Periodic Table
    • Applied Chemistry
    • Materials
    • Physical Chemistry

    Biology

    • Anatomy
    • Biochemistry
    • Ecology
    • Genetics
    • Microbiology
    • Plants and Fungi

    Geology and Paleontology

    • Planet Earth
    • Earth Dynamics
    • Rocks and Minerals
    • Volcanoes
    • Dinosaurs
    • Fossils

    Animals

    • Mammals
    • Birds
    • Fish
    • Reptiles
    • Amphibians
    • Invertebrates
    • Pets
    • Conservation
    • Animals Facts

    Climate and Weather

    • Climate Change
    • Weather and Atmosphere

    Geography

    Mathematics

    Health
    • Drugs
    • Diseases and Conditions
    • Human Body
    • Mind and Brain
    • Food and Nutrition
    • Wellness
    History & Humanities
    • Anthropology
    • Archaeology
    • Economics
    • History
    • People
    • Sociology
    Space & Astronomy
    • The Solar System
    • The Sun
    • The Moon
    • Planets
    • Asteroids, Meteors and Comets
    • Astronomy
    • Astrophysics
    • Cosmology
    • Exoplanets and Alien Life
    • Spaceflight and Exploration
    Technology
    • Computer Science & IT
    • Engineering
    • Inventions
    • Sustainability
    • Renewable Energy
    • Green Living
    Culture
    • Culture and Society
    • Bizarre Stories
    • Lifestyle
    • Art and Music
    • Gaming
    • Books
    • Movies and Shows
    Resources
    • How To
    • Science Careers
    • Metascience
    • Fringe Science
    • Science Experiments
    • School and Study
    • Natural Sciences
    • Health
    • History and Humanities
    • Space & Astronomy
    • Culture
    • Technology
    • Resources
  • Reviews
  • More
    • Agriculture
    • Anthropology
    • Biology
    • Chemistry
    • Electronics
    • Geology
    • History
    • Mathematics
    • Nanotechnology
    • Economics
    • Paleontology
    • Physics
    • Psychology
    • Robotics
  • About Us
    • About
    • The Team
    • Advertise
    • Contribute
    • Privacy Policy
    • Contact
No Result
View All Result
ZME Science

No Result
View All Result
ZME Science

Home → Science → Home science

The Crunch Effect — how listening to your chewing can help you lose weight

The sounds you make while chewing have a significant effect on the amount of food you eat, a new study has found. The results suggest that people are likely to consume less if they can hear themselves eating.

Alexandru Micu by Alexandru Micu
March 16, 2016
in Home science, Mind & Brain, News, Nutrition, Research, Science, Studies

The sounds you make while chewing have a significant effect on the amount of food you eat, a new study has found. The results suggest that people are likely to consume less if they can hear themselves eating.

Image via tclw.das.ohio.gov

Researchers at Brigham Young University and Colorado State University have found that your TV, radio, and computer are making you fat. Not by bombarding you with food ads (though they totally are) but by blocking the sounds of your chewing. In a recent study, they found that the noise your food makes while you’re eating can have a significant effect on how much food you eat.

“Sound is typically labeled as the forgotten food sense,” adds Ryan Elder, assistant professor of marketing at BYU’s Marriott School of Management. “But if people are more focused on the sound the food makes, it could reduce consumption.”

“For the most part, consumers and researchers have overlooked food sound as an important sensory cue in the eating experience,” said study coauthor Gina Mohr, an assistant professor of marketing at CSU.

The team carried out three separate experiments to quantify the effects of “food sound salience” on quantity of food consumed during a meal. In one experiment, participants were given snacks to eat while they wore headphones playing either loud or quiet noises. The ones loud enough to mask the sound of chewing made subjects eat more — 4 pretzels compared to 2.75 pretzels for the “quiet” group.

In another of their experiments they found that just having people hear chewing sounds through an advertisement can decrease the amount they eat.

Elder and Morh call this the “Crunch Effect.” The main takeaway of their work should be the idea of mindfulness, they said. Being more mindful of not just the taste and physical appearance of food, but also of the sound it makes can help consumers to eat less.

“When you mask the sound of consumption, like when you watch TV while eating, you take away one of those senses and it may cause you to eat more than you would normally,” Elder said.

“The effects many not seem huge —one less pretzel— but over the course of a week, month, or year, it could really add up.”

So the next time you sit down for a meal, take your headphones off and mute the TV. Or find a movie where there’s a lot of very audible chewing.

The full paper, titled “” has been published online in the journal Food Quality and Preference and is available here.

Was this helpful?


Thanks for your feedback!

Related posts:
  1. Global Fund Crunch Threatens Millions of AIDS, TB, Malaria Patients
  2. Scientists show how a high-protein diet can help you lose weight
  3. Pasta is not fattening – in fact, it could help you lose weight
  4. 16:8 fasting diet might help obese people lose weight
  5. Have you struggled to lose weight so far? You may need some help from bacteria
Tags: ChewingCruncheatingEffectfoodMeals

ADVERTISEMENT
  • News
  • Environment
  • Health
  • Future
  • Space
  • Features
  • Reviews
  • More
  • About Us

© 2007-2021 ZME Science - Not exactly rocket science. All Rights Reserved.

No Result
View All Result
  • News
  • Environment
  • Health
  • Future
  • Space
  • Features
    • Natural Sciences
    • Health
    • History and Humanities
    • Space & Astronomy
    • Culture
    • Technology
    • Resources
  • Reviews
  • More
    • Agriculture
    • Anthropology
    • Biology
    • Chemistry
    • Electronics
    • Geology
    • History
    • Mathematics
    • Nanotechnology
    • Economics
    • Paleontology
    • Physics
    • Psychology
    • Robotics
  • About Us
    • About
    • The Team
    • Advertise
    • Contribute
    • Privacy Policy
    • Contact

© 2007-2021 ZME Science - Not exactly rocket science. All Rights Reserved.

Don’t you want to get smarter every day?

YES, sign me up!

Over 35,000 subscribers can’t be wrong. Don’t worry, we never spam. By signing up you agree to our privacy policy.

✕
ZME Science News

FREE
VIEW