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Home Other Offbeat

Does expensive beer taste better ?

Mihai Andrei by Mihai Andrei
March 16, 2011
in Offbeat
Reading Time: 1 min read
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It never ceases to amaze me how placebo works when it comes to prices – most people tend to be greatly influenced by the price of an item they buy, when it comes to judging its quality. Believe it or not, it has even become a marketing strategy, to raise your price rather than lowering them, to attract clients.

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Sounds like a joke, right ? Well sadly, this kind of strategy often works, and the public is perversely tempted into a more expensive product, exactly because it is expensive; basically, you expect the more you spend for something, the better it is.

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In this amusing video, Professor Funk takes a look at how people judge a beer based on its price. Watch it, and wait for the twist – it will definitely be worth it, and you’ll find out why it’s better to get cheap beer for your friends.

He also briefly describes other really really interesting studies – which I highly recommend watching before you go to the supemarket.

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Via Guardian

Tags: beerprofessor funktaste
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Mihai Andrei

Mihai Andrei

Andrei's background is in geophysics, and he's been fascinated by it ever since he was a child. Feeling that there is a gap between scientists and the general audience, he started ZME Science -- and the results are what you see today.

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