Quantcast
ZME Science
  • News
  • Environment
  • Health
  • Future
  • Space
  • Features
  • More
    • About
    • The Team
    • Advertise
    • Contribute
    • Our stance on climate change
    • Privacy Policy
    • Contact
No Result
View All Result
ZME Science

No Result
View All Result
ZME Science
No Result
View All Result
Home Environment Environmental Issues

‘Everything is NOT awesome’: Greenpeace viral video slashes Shell-Lego partnership

Tibi Puiu by Tibi Puiu
July 9, 2014
in Environmental Issues, Green Living, News
Reading Time: 2 mins read
A A
Share on FacebookShare on TwitterSubmit to Reddit
lego
Photo: YouTube

Greenpeace premiered a video yesterday that campaign’s against Shell’s plans of drilling in the Arctic, but primarily targets a proxy company, Lego. The ad wants to move the Danish toy company to cancel its deal with Shell that will put Lego toys in hundreds of gas stations. In the video, an oil-stricken Arctic depicted in a set comprised of 120kg of Lego is shown as it slowly becomes engulfed by a sea of black tar. The only concrete message comes at the very end when a text block warns: “Shell is polluting our kids’ imagination”, in response to Lego’s official company mission – serving creativity and inspiration to children.

The ad went completely viral, hitting more than 1,3 m views already on YouTube, and garnering over 300,000 signatures for the Greenpeace petition to Lego.

ADVERTISEMENT

It’s only been a day, but if we’re to heed credence to Lego’s most recent statement at the matter, it seems like the ad didn’t quite struck a chord with them.

Sorry to interrupt, but you should really...

...Join the ZME newsletter for amazing science news, features, and exclusive scoops. More than 40,000 subscribers can't be wrong.

   

“We are determined to leave a positive impact on society and the planet that children will inherit. Our unique contribution is through inspiring and developing children by delivering creative play experiences all over the world.

A co-promotion contract like the one with Shell is one of many ways we are able to bring LEGO® bricks into the hands of more children.

We welcome and are inspired by all relevant input we receive from fans, children, parents, NGOs and other stakeholders. They have high expectations to the way we operate. So do we.”

If anything, however, the video has made a lot of environmentalist Lego fans really mad, if we’re to judge from social media comments. Greenpeace’s reputation isn’t at its best either, to be fair. Only a week ago, the Guardian and Der Spiegel revealed that the world’s most famous environmental group squandered £3m on currency markets and that one of its top executives commuted to work by plane.

ADVERTISEMENT

Tags: arcticgreenpeaceoilshell
ShareTweetShare
Tibi Puiu

Tibi Puiu

Tibi is a science journalist and co-founder of ZME Science. He writes mainly about emerging tech, physics, climate, and space. In his spare time, Tibi likes to make weird music on his computer and groom felines.

ADVERTISEMENT
ADVERTISEMENT
  • News
  • Environment
  • Health
  • Future
  • Space
  • Features
  • More

© 2007-2019 ZME Science - Not exactly rocket science. All Rights Reserved.

No Result
View All Result
  • News
  • Environment
  • Health
  • Future
  • Space
  • Features
  • More
    • About
    • The Team
    • Advertise
    • Contribute
    • Our stance on climate change
    • Privacy Policy
    • Contact

© 2007-2019 ZME Science - Not exactly rocket science. All Rights Reserved.