Soon they’ll carry little smartphones around. I hope.
It worked marvelously!
It’s no secret that TV food commercials stimulate pleasure and reward centers in the brain, after all advertisers wouldn’t pay big money for them to air if they didn’t entice people to order more. In fact, food advertising has increased dramatically over the past 30 years. Teenagers are exposed on average to 13 food commercials on any given day. At the same time, childhood and adolescent obesity in the US has been on the rise fast and worrisome, so we can’t help but notice the connection. Now, researchers at Dartmouth found overweight teens are disproportionately affected by TV food commercials, as key brain regions that control pleasure, taste and – most surprisingly – the mouth are all much more stimulated than those teens with less body fat. The findings are important since they suggest overweight teens exposed to this kind of environment will experience further difficulties when they try to lose weight. A further insight is that dietary plans should also target subsequent thinking concerning eating food, not just the temptation.
Counter the popular dictum “out of sight, out of mind”, Kerri Boutelle, professor of psychiatry and pediatrics at University of California, San Diego’s School of Medicine, wants to tackle junk food addition in a novel way. In her experiments, she instructs overweight kids to stare at foods like french fires or cheetos in order to overcome their urges and develop willpower. Her