Quantcast
ZME Science
  • CoronavirusNEW
  • News
  • Environment
    • Climate
    • Animals
    • Renewable Energy
    • Eco tips
    • Environmental Issues
    • Green Living
  • Health
    • Alternative Medicine
    • Anatomy
    • Diseases
    • Genetics
    • Mind & Brain
    • Nutrition
  • Future
  • Space
  • Feature
    • Feature Post
    • Art
    • Great Pics
    • Design
    • Fossil Friday
    • AstroPicture
    • GeoPicture
    • Did you know?
    • Offbeat
  • More
    • About
    • The Team
    • Advertise
    • Contribute
    • Our stance on climate change
    • Privacy Policy
    • Contact
No Result
View All Result
ZME Science

No Result
View All Result
ZME Science
No Result
View All Result
Home Other Videos

Invisible Mercedes ad creatively promotes green technology

Tibi Puiu by Tibi Puiu
November 27, 2012
in Videos
ADVERTISEMENT

invisible mercedes f-cell car Worldwide, motor vehicles currently emit well over 900 million metric tons of CO2 each year, amounting to more than 15 percent of global fossil fuel CO2 releases. With this in mind, major automobile manufacturers have been investing massively in developing more fuel efficient   power systems and lower emissions for the past few decades. We’ve seen a number of exciting concepts and prototypes rolled out along the years with absolutely zero greenhouse emissions, mostly running on hydrogen fuel or electric engines. However, we’re a long way from highways roamed by “green” cars, but steps, albeit very small, are made towards this direction steadily, such that such automobiles become reliable and dispose of the necessary fueling infrastructure to one day rival conventional cars.

Mercedes has always made efforts in this direction, and the latest to come off their green platform is the Mercedes F-Cell Hydrogen. A  fuel cell powered vehicle, which boasts a 240 miles driving rage on a single tank of hydrogen and produces no emissions other than water vapor. Because of this, the company states that the car is  “invisible” to the environment – an idea which was masterfully turned in a brilliant engagement marketing campaign. Check out the ad in the youtube video below.

The company had an alternative solution to cloaking, and strapped the F-Cell car with LEDs all around one side of it, while on the other side a camera was installed. As the camera captured the view from the right side, it was projected through the LED display on the other side, making it blend with its surroundings, although still fairly noticeable, but maybe it’s exactly this that makes the ad so charming.

ADVERTISEMENT

Get more science news like this...

Join the ZME newsletter for amazing science news, features, and exclusive scoops. More than 40,000 subscribers can't be wrong.

   

Tags: automobilecloakingInvisibilityMercedes
Tibi Puiu

Tibi Puiu

Tibi is a science journalist and co-founder of ZME Science. He writes mainly about emerging tech, physics, climate, and space. In his spare time, Tibi likes to make weird music on his computer and groom felines.

Follow ZME on social media

ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
  • Coronavirus
  • News
  • Environment
  • Health
  • Future
  • Space
  • Feature
  • More

© 2007-2019 ZME Science - Not exactly rocket science. All Rights Reserved.

No Result
View All Result
  • Coronavirus
  • News
  • Environment
    • Climate
    • Animals
    • Renewable Energy
    • Eco tips
    • Environmental Issues
    • Green Living
  • Health
    • Alternative Medicine
    • Anatomy
    • Diseases
    • Genetics
    • Mind & Brain
    • Nutrition
  • Future
  • Space
  • Feature
    • Feature Post
    • Art
    • Great Pics
    • Design
    • Fossil Friday
    • AstroPicture
    • GeoPicture
    • Did you know?
    • Offbeat
  • More
    • About
    • The Team
    • Advertise
    • Contribute
    • Our stance on climate change
    • Privacy Policy
    • Contact

© 2007-2019 ZME Science - Not exactly rocket science. All Rights Reserved.