There's something amazingly unique about the cold, harsh peak of a mountain - I don't know if it's the danger, the beauty of facing nature, or simply the magnificent of the mountain itself. Whatever it is, it's magical. Swiss photographer Robert Bösch made it even more magical; his work involved hundreds of mountain climbers braving difficult conditions to get the perfect shot.
To celebrate 150 years from the first ascension of the Matterhorn, Mammut, a Swiss mountaineering equipment company, asked Bösch to take a special photo to mark the occasion for the brand’s 2015 ad campaign. We don't usually focus on marketing campaigns here on ZME Science, but this one is definitely something else, as you can see for yourself.
Matterhorn is a mountain in the Pennine Alps on the border between Switzerland and Italy. Its summit is 4,478 metres (14,692 ft) high, making it one of the highest peaks in the Alps. It's majestic look make it an attraction for climbers worldwide, and in recent years, it's become a sort of emblem of the Swiss Alps and the Alps in general. Each summer, more and more mountaineers climb all the way to the top.
For more information and pictures from Bösch, check out his website.
