Quantcast
ZME Science
  • News
  • Environment
  • Health
  • Future
  • Space
  • Features
    Menu
    Natural Sciences
    Health
    History & Humanities
    Space & Astronomy
    Technology
    Culture
    Resources
    Natural Sciences

    Physics

    • Matter and Energy
    • Quantum Mechanics
    • Thermodynamics

    Chemistry

    • Periodic Table
    • Applied Chemistry
    • Materials
    • Physical Chemistry

    Biology

    • Anatomy
    • Biochemistry
    • Ecology
    • Genetics
    • Microbiology
    • Plants and Fungi

    Geology and Paleontology

    • Planet Earth
    • Earth Dynamics
    • Rocks and Minerals
    • Volcanoes
    • Dinosaurs
    • Fossils

    Animals

    • Mammals
    • Birds
    • Fish
    • Reptiles
    • Amphibians
    • Invertebrates
    • Pets
    • Conservation
    • Animals Facts

    Climate and Weather

    • Climate Change
    • Weather and Atmosphere

    Geography

    Mathematics

    Health
    • Drugs
    • Diseases and Conditions
    • Human Body
    • Mind and Brain
    • Food and Nutrition
    • Wellness
    History & Humanities
    • Anthropology
    • Archaeology
    • Economics
    • History
    • People
    • Sociology
    Space & Astronomy
    • The Solar System
    • The Sun
    • The Moon
    • Planets
    • Asteroids, Meteors and Comets
    • Astronomy
    • Astrophysics
    • Cosmology
    • Exoplanets and Alien Life
    • Spaceflight and Exploration
    Technology
    • Computer Science & IT
    • Engineering
    • Inventions
    • Sustainability
    • Renewable Energy
    • Green Living
    Culture
    • Culture and Society
    • Bizarre Stories
    • Lifestyle
    • Art and Music
    • Gaming
    • Books
    • Movies and Shows
    Resources
    • How To
    • Science Careers
    • Metascience
    • Fringe Science
    • Science Experiments
    • School and Study
    • Natural Sciences
    • Health
    • History and Humanities
    • Space & Astronomy
    • Culture
    • Technology
    • Resources
  • Reviews
  • More
    • Agriculture
    • Anthropology
    • Biology
    • Chemistry
    • Electronics
    • Geology
    • History
    • Mathematics
    • Nanotechnology
    • Economics
    • Paleontology
    • Physics
    • Psychology
    • Robotics
  • About Us
    • About
    • The Team
    • Advertise
    • Contribute
    • Privacy Policy
    • Contact
No Result
View All Result
ZME Science

No Result
View All Result
ZME Science

Home → Future

This creepy AI-generated beer commercial is a cautionary psychedelic nightmare

Did someone spike the beer with LSD?

Mihai Andrei by Mihai Andrei
May 4, 2023
in Future, News, Other
Edited and reviewed by Zoe Gordon

AI can already create convincing text and strikingly artistic images. But when it comes to commercials… it’s not there yet. But don’t take my word for it. Just have a look yourself:

this AI beer commercial looks exactly like how an alien intelligence would understand our beer commercials pic.twitter.com/mn3OzW32ww

— Armand Domalewski (@ArmandDoma) May 1, 2023

When you get past the initial shock and you start thinking about it, the commercial actually makes sense. By that, I mean it makes sense because that’s probably how AIs see beer commercials. It’s got the hallmarks of many other such commercials: a large gathering, friends and a barbecue, music, all that. It checks all the boxes. The macro depiction of what should be happening is good. It’s just that everything else is uber-bizarre.

“This AI beer commercial looks exactly like how an alien intelligence would understand our beer commercials,” tweeted the video’s creator, Armand Domalewski.

We don’t really have any details about how exactly this ad was created. As far as we can tell, the ad is called “Synthetic Summer,” and first appeared on Instagram about a week ago. It was created by Helen Power and Chris Boyle from a London-based production company, probably using Runway’s new Gen-2 AI model. This AI model creates short clips much from a prompt (much like how other AIs create images from a prompt). Image-producing AIs are already well established, and video-generating AIs are already starting to pop up.

The videos come with already well-known shortcomings. Current AIs are notoriously bad at making human bodies, and this one is no exception. I mean, that’s not how you’re supposed to have a beer.

Still, with all its shortcomings and the overall creepy vibe the commercial gives, it’s getting a lot of things right, and it’s not hard to foresee a not-too-distant future when AI commercials really do become a thing. I mean, here’s a much better example of what AI can do. It’s still creepy, it’s still obviously fake, but it’s definitely more convincing.

AI generated content is evolving pic.twitter.com/dUvmxWZq7k

— OnlyBangers.eth (@OnlyBangersEth) May 1, 2023

At the end of the day, it wasn’t that long ago that image AIs were also very bad, and got very good seemingly overnight. The future of commercials may get pretty weird pretty fast.

Was this helpful?
Thanks for your feedback!
Related posts:
  1. The Family Tree of Beer: A Team of Geneticists is creating the Beer Yeast Genome Project
  2. No longer wasted off beer: Beer byproducts could be used for biofuels and food
  3. European drought reveals cautionary “Hunger Stones” in Czech river
  4. The drought in Europe is unveiling cautionary ‘Hunger Stones’ — “when you see me, weep”
  5. Beer wastes are being recycled to make more environmentally friendly beer

ADVERTISEMENT
  • News
  • Environment
  • Health
  • Future
  • Space
  • Features
  • Reviews
  • More
  • About Us

© 2007-2021 ZME Science - Not exactly rocket science. All Rights Reserved.

No Result
View All Result
  • News
  • Environment
  • Health
  • Future
  • Space
  • Features
    • Natural Sciences
    • Health
    • History and Humanities
    • Space & Astronomy
    • Culture
    • Technology
    • Resources
  • Reviews
  • More
    • Agriculture
    • Anthropology
    • Biology
    • Chemistry
    • Electronics
    • Geology
    • History
    • Mathematics
    • Nanotechnology
    • Economics
    • Paleontology
    • Physics
    • Psychology
    • Robotics
  • About Us
    • About
    • The Team
    • Advertise
    • Contribute
    • Privacy Policy
    • Contact

© 2007-2021 ZME Science - Not exactly rocket science. All Rights Reserved.

Don’t you want to get smarter every day?

YES, sign me up!

Over 35,000 subscribers can’t be wrong. Don’t worry, we never spam. By signing up you agree to our privacy policy.

✕
ZME Science News

FREE
VIEW