Social media refers to the means of interactions among people in which they create, share, and exchange information and ideas in virtual communities and networks.Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content. Furthermore, social media depends on mobile and web-based technologies to create highly interactive platforms through which individuals and communities share, co-create , discuss, and modify user-generated content. It introduces substantial and pervasive changes to communication between organizations, communities and individuals.
There’s little reason to explain what social media is nowadays, seeing how we’re simply bombarded by social channels from all directions. Truth be it, social media isn’t quite entirely new. It’s been on the web since its early days actually, ever since the first forums and blogs surfaced. Twitter, facebook, tumblr and the likes have [...]
Meta Description: These days, we tend to discuss social media in the context of business or self-promotion. We’ve forgotten that it used to be about connection. Go on Google and type “social media” on the search bar. Done? Okay. Now look at the search results on the first page. Apart from the results that are [...]
Five days ago, I was checking my email account and noticed that there was a notice from Facebook, titled “Updates to Data Use Policy and Statement of Rights and Responsibilities.” The policy changes cover how Facebook uses data from people who use the social network as well as the terms that oversee how people use [...]
Along the years, everything that Google has touched turned to gold; everything, except for social media. But with social media being already a central piece of the internet, and with facebook growing and already threatening the search engine giant on some matters, Google will have to get that right too, and we will probably see [...]
Imagine an average day in your life; the odds are, it’ll include either logging onto facebook, tweeting, browsing some pics on flickr and videos on youtube, or some of these combined. The blazing speed at which social media is developing is catching many off guard and forcing numerous persons and firms (even corporations) to adapt. [...]