Although the Google supervised social video sharing website YouTube has been dabbling for years now with live broadcasting, most of the time with concerts (U2 events mostly) or political ralleys (the CitizenTube should be famous enough by now for you to recognize the example), it’s only recently that the company has announced that they’ve officially rolled out Youtube Live – a new feature that allows select content partners to stream live video around the clock.

In an official blog post, YouTube stated that “The goal is to provide thousands of partners with the capability to live stream from their channels in the months ahead. In order to ensure a great live stream viewing experience, we’ll roll this offering out incrementally over time.”

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Live streaming videos also allow users to comment on the video in real time with one another. Live channel owners can also schedule specific events, which users can select to receive notifications on their Youtube home page.

For more info and insights visit youtube.com/live.