Part of deal that’s been speculated for a long while now, the dying tech giant Yahoo! has finally announced the take over of interclick, a New York based online advertising platform, at $9 per share; 22% more than its closing price on Wall Street. Founded in 2006, interclick has steadily risen along the years as a top go to for advertisers and publishers alike keen on developing targeted and effective advertising campaigns on the online medium. Their portfolio numbers various high profile clients, among which Yahoo! has been one for the past couple of years, a fact which certainly helped convince the company’s management to ink the deal.
“Interclick’s innovative platform will allow Yahoo! to expand its targeting and data capabilities to deliver campaigns with stronger performance metrics,” said Ross Levinsohn, Yahoo! executive vice president for the Americas.
“Having worked closely with Yahoo! for the past few years, we have a deep appreciation of the quality of the inventory that Yahoo! brings to market,” interclick founder and chief executive Michael Katz said in a statement.
“The combination of Yahoo!’s premium data and inventory with our platforms will create tremendous value for clients,” Katz said.
For the last couple of years Yahoo! has been on a downhill run, and its acquisitions haven’t been the brightest. Yahoo! shares were down 4.96 percent at $14.86 on Wall Street while interclick was up 21.15 percent at $8.97