Over the years, there has been a continuous evolution in the strategies and tools that businesses adopt to achieve success. Decades ago, owners put premium on talented and determined team. Today, there are other factors that have to be considered. In particular, the mobile era has significantly influenced the way businesses operate. The continuous development in technological advancements has given market players a lot of opportunities in so far as successfully establishing their business is concerned. However, it does not necessarily mean that they have to avail of all the available technologies in the market today. The type, size and nature of the business are considerations when choosing technological tools to adopt. For small market players such as the small to medium-size businesses, below are some of the tips that they can adopt to become successful in the mobile era: Don’t recruit the closest. Recruit only the best. Decades ago, businesses have to rely on the skills and talent of the people near them. This is a limitation as they don’t have that much option when it comes to the employees that they can hire. This limitation is a result of another limitation – geography. Today, however, the Internet serves as a medium that business can use to hire the best people even if they are on the other side of the planet. It is not also necessary that they apply and report personally at the actual office as there is now video conferencing and virtual office. With these technologies, they can work remotely from the comforts of their own homes. This only requires a smartphone or tablet to have access to HD video. This year, some of the most reliable brand and models of these mobile devices are Samsung Galaxy S4, LG Optimus G, Sony Xperia Tablet Z, and many more. To have a seamless connection, they must adopt the VoIP system. Use apps or tools designed for business use. Among the new technologies that were made possible because of the Internet are the cloud and apps. However, businesses must be critical when deciding which ones to choose and adopt in the business’ operation. One main issue that they have to address is security. So, the best thing to do is to consider apps or tools specifically designed for business use. In this way, owners can have an assurance that their files are protected. Today, there are many developers that offer business apps for free. Before considering these, it is important to assess the apps. In particular, it is a must to know if the tool has security settings made for businesses. If there is reliable security, customer information and business data are safe. But to be very sure, the best thing to do is for the business to create its own app. It is now easy to develop apps as there are now programs that can help businesses even if they don’t have the knowledge and skills. Drive sales by marketing to customers face-to-face. The best way to drive sales is to talk to prospective customers face-to-face. However, face-to-face does not necessarily mean in person. With the numerous technologies, face-to-face marketing can now be done using video conferencing. This can be used to conduct business meetings even if the participants are located in different parts of the country or even the world. As years pass, more and more small businesses are using optimizing the video conferencing technology not just as part of their marketing strategy but also as part of their day-to-day operations. In a market study, it was revealed that more than 52% of small businesses are using different forms of video conferencing. They do this to make business meetings more engaging.