Frankly, I’m surprised the didn’t think about this before. Imagine having to role out a new feature and then modify the code separately 3 times for 3 different address. A lot of extra work for nothing, if you ask me.
This comes in a time when facebook.com plummets at a whooping 250,000,000 users accessing the website from their mobile web.
“Every time we launched a new feature, we had to build it multiple times across different code bases: once for facebook.com, then again for m.facebook.com, touch.facebook.com, and in native applications as well,” Byron wrote. “Honestly, we weren’t very good at doing this, so certain features were missing on different devices.”
The changeover starts Friday, but don’t be surprised if you don’t see the new version right away; Facebook says it will take several weeks to be completely rolled out, and the Facebook study of the market seems extremely promising.