Google is pushing itself to become more and more social and relevant with each passing month. Right now, they are preparing to release an answer to Facebook’s ever successful “Like” button. The new feature will be called “+1”, and it will be integrated directly into the search engine.
Google defines this action as a “public stamp of approval”, and it is just that; when you “+1” something, your name will become associate with that link in the search, on the ads and across the web.
Users will also be able to +1 an ad, which will also (hopefully) significantly improve user experience for AdWords and Adsense. The move comes after a number of social features Google introduced in their search, such as the ability to see which friends have tweeted a given link, and google trends. I have a really good feeling about this, and if you can want to, you can join this experiment on Google labs; if you don’t want to… you’ll experience it nonetheless, when it will be launched soon.