First of all, let me say that we are not associated in anyway with Science Commons (although we’d really like that, heh). I just think their initiative is logical and it should succeed. Find the details on their website.
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Andrei's background is in geophysics, and he's been fascinated by it ever since he was a child. Feeling that there is a gap between scientists and the general audience, he started ZME Science -- and the results are what you see today.