First of all, let me say that we are not associated in anyway with Science Commons (although we’d really like that, heh). I just think their initiative is logical and it should succeed. Find the details on their website.
Andrei's background is in geophysics, and he's been fascinated by it ever since he was a child. Feeling that there is a gap between scientists and the general audience, he started ZME Science -- and the results are what you see today.