As you may or may not know, I sometimes also write music stuff here. While I was looking around for something, I stumbled upon this particular video, by music and comedy genius Tim Minchin. The message is pretty obvious, and it’s really great to see talented people taking interest in the environment and doing something to help out.
Andrei's background is in geophysics, and he's been fascinated by it ever since he was a child. Feeling that there is a gap between scientists and the general audience, he started ZME Science -- and the results are what you see today.