Marketing communications can be about sustainability science, its value proposition, a company’s environmental successes or the failures of non-sustainable products. This type of information will help to maintain the success of the sustainability industry.
With the advent of green-washing and the inevitable consumer validation that will prove green-washing profit and loss, companies will require consultants. These consultants will need to know how to help companies accurately achieve sustainability results and tell their sustainability stories honestly.
Possible career opportunities in this field include professionals in marketing, public relations, communications, journalism, audio-video production, and advertising. Other options include information management, graphic design, apps development and data science.
3. Become an Environmental Sustainability Scientist
Less story-telling and more science! At its core, environmental sustainability is about solving environmental problems in a way that can be adapted and continued. Identifying problems, recording observations and analyzing information to make original contributions to the body of knowledge are at the core of science.
Maybe you are interested in making your own original contribution by way of a new methodology, technique, product, theory or product breakthrough. You may also be excited by applying existing contributions to science in an original way. Becoming a scientist who specializes in sustainability is another career opportunity with vast possibilities.
Our environment will never stop creating events to observe. We need to decipher those events even as the world we live in continues to accumulate information through the new technologies we create.
The skills you develop by studying science include consistent and reproducible data recording and information analysis. Other skills include the detection of trends, concepts and differences and the development of practical, productive critical thinking.
These skills can easily transfer to sustainable business. Companies require these skills for the following areas:
- Market research
- Business research and development
- Product development and validation
- Clean technology and waste management development
In this field, you can use your skills to reduce pollution. Also, your scientific skills can evaluate the success or failure of both sustainable and non-sustainable actions.
To prepare for this field, you can study natural sciences, sustainability science, environmental science, ecology, environmental management, engineering, and technology. Ideally, you might want to specialize in renewable energy or waste management as those fields have witnessed a great development in recent years.